Every business owner has a committee. The committee means well, but ultimately it is the committee that will keep you from achieving greatness. I presented this talk for the first time at a Wizard of Ads Partner meeting. At the end of the talk, Roy demanded that I go across to his video studio and present it to the camera. Like, now. Fifteen minutes later I'd done it a second time, this time on video. So here it is, in all its youthful glory.